Ullr Fest, a beloved annual tradition in Breckenridge, Colorado, celebrates the Norse god of snow, Ullr, and brings the community together for a week of winter revelry. This lively festival, typically held in Janeiro, features a range of fun activities including a colorful parade, wacky competitions, and the iconic Ullr bonfire. Locals and visitors alike don Viking helmets and fur-clad costumes to honor Ullr, hoping to invoke his blessings for abundant snowfall. With its blend of playful spirit and deep-rooted traditions, Ullr Fest captures the heart and soul of Breckenridge’s winter culture, making it a must-attend event for snow enthusiasts and revelers.